FSBO Millionaires Use Real Estate Agents

Dated: 04/07/2018

Views: 4

We pride ourselves on the quality of real estate information we deliver each and every day. We try to gather empirical evidence to validate the positions we take. We do not use just an anecdotal story to make a point. We also do not get caught up in the sensationalism of the moment. However, today will be different.

Do as I Say… not as I Do

This adage could be no truer today after it has been reported, in a recent Herald Tribune article, that when it came to selling his Florida mansion, Al Bennati, the longtime chief executive of BuyOwner.com, has chosen to list his home with a local real estate agent.

BuyOwner.com is one of many websites out there now that encourage homeowners that they do not need to enlist the help of a professional agent to be able to sell their home. They go as far as to tell homeowners:

“BuyOwner.com allows you to reach the most potential buyers in the shortest amount of time, in the most effective (the Internet) and most cost effective manner (no commission!) possible.”

Let’s break down that statement:

Myth #1 – The internet is the most effective way to sell your home

Many have said that, with the introduction of home search on the internet, hiring an agent is no longer a necessity. When the time came to list his own home, Bennati went against his own advice saying:

“To sell a home of this magnitude, it needs to be done by a person and a company that reaches buyers of this caliber.”

Myth #2 – FSBO’ing is the most cost-effective solution

Without proper exposure to the “right kind of buyers” your home will not sell. Many real estate professionals have elaborate strategies to get your listing in front of exactly who needs to see it.

The most recent Home Sellers’ and Buyers’ Profile Report from the National Association of Realtors revealed that, though 92% of buyers search for a home on the internet, 90% still use a real estate professional.

This isn’t the first time that a CEO of a major FSBO website has enlisted the help of an agent when the time came to sell their own home. In August of 2011 it was reported that Colby Sambrotto of forsalebyowner.com who, after failing to sell his home using FSBO websites, needed an agent to sell his NYC apartment.

And, he got more money!!!!

Bottom Line

Two separate people made fortunes convincing others to sell their home through their FSBO sites. Yet, when it came to selling their own home, they recognized the value of using a real estate professional.

There is a reason the real estate industry has been around for centuries: it performs a valuable service.

Blog author image

Mike Stearns DRE# 01305251

Mike's Real Estate Team Brokered By EXP Realty of Ca. Inc. Broker: DRE# 01878277 Agent: DRE# 01305251 Trust, Integrity, Friendship....

Latest Blog Posts

Are You Thinking of Selling Your Home? Competition Is Coming!

The number of building permits issued for single-family homes is the best indicator of how many newly built homes will rise over the next few months. According to the latest U.S. Census

Read More

Existing Home Sales Cooling Off This Summer

Some Highlights:According to the National Association of Realtors’ latest Existing Home Sales Report, sales in June were down 2.2% from last year.Inventory of homes for sale

Read More

Supply & Demand Will Determine Future Home Values

Will home values continue to appreciate throughout 2018? The answer is simple: YES! – as long as there are more purchasers in the market than there are available homes for them to buy. This is

Read More

5 Reasons to Hire a Real Estate Professional Before Entering the Market!

Whether you are buying or selling a home, it can be quite the adventure. In this world of instant gratification and internet searches, many sellers think that they can ‘For

Read More